Key Responsibilities

1. Social Media Management & Meta Ads (Paid & Organic)

• Plan, execute, and manage organic content calendars across Instagram, Facebook, LinkedIn, and other key platforms.

• Design, target, and optimize Meta Ads (Facebook & Instagram) campaigns to generate leads, drive website traffic, and maximize Return on Ad Spend (ROAS).

• Monitor campaign performance, conduct A/B testing on ad creatives/copy, and report on key metrics (CTR, CPC, CPA, Engagement Rate).
  
  2. Search Engine Optimization (SEO)

  • Drive on-page and off-page SEO strategies to improve organic search rankings and visibility on Google.

  • Conduct keyword research, competitor analysis, and technical SEO audits in collaboration with web developers.

  • Optimize website content, meta tags, and landing pages to boost organic traffic and conversion rates.
    
    3. Brand Awareness & Strategy

    • Collaborate with design teams to maintain a consistent brand voice, visual identity, and messaging across all touchpoints.

    • Plan and execute community engagement strategies to foster brand loyalty and audience trust.

    • Track brand sentiment and analyze market trends to spot opportunities for digital campaigns.
      
      

      4. E-commerce Brand Building

      • Assist in managing and scaling e-commerce operations, product listings, and digital storefronts.
        
        Optimize product detail pages (PDPs) with keyword-rich descriptions and high-converting layouts.

      • Coordinate promotional calendars, discount campaigns, and sales funnels tailored for e-commerce growth.
        
        

        Requirements & Skills

        • Experience: 1–2 years of proven experience in digital marketing, specifically managing Meta ads, SEO, and e-commerce brands.

        • Technical Knowledge:

          • Hands-on experience with Meta Ads Manager, Meta Business Suite, and Google Analytics (GA4).

          • Strong working knowledge of SEO tools (e.g., Ahrefs, SEMrush, Google Search Console).
            
            Analytical Skills: Ability to interpret data, track KPIs, and turn analytics into actionable marketing strategies.
            
            Communication: Excellent written and verbal communication skills for compelling copywriting and cross-functional collaboration.