Social Media Strategy
Develop and execute social media strategies across Instagram, Facebook, LinkedIn, X (Twitter),
and YouTube to drive brand growth and engagement.
Content Planning
Create monthly content calendars, plan campaigns, and coordinate with designers and content
writers to deliver high-quality content.
Content Creation
Write engaging captions, create creative briefs, manage reels, carousels, stories, and video
content for multiple brands.
Community Management
Monitor comments, messages, reviews, and audience interactions while maintaining a positive
brand image.
Campaign Management
Plan and optimize organic and paid social media campaigns to increase reach, engagement, and
conversions.
Analytics & Reporting
Track KPIs such as Reach, Engagement Rate, Followers Growth, CTR, and Conversion Rate.
Prepare monthly performance reports with actionable insights.
Trend Research
Stay updated with the latest social media trends, platform updates, competitor strategies, and
viral content opportunities.
Collaboration
Work closely with the marketing, design, and sales teams to ensure consistent brand
communication across all platforms.
Technical & Professional Skills
Social Media Platforms
Strong knowledge of Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and Pinterest.
Analytics
Experience using Meta Business Suite, LinkedIn Analytics, Google Analytics (GA4), and social
media insights.
Copywriting
Excellent content writing skills with the ability to create engaging captions, campaign copy, and
brand messaging.
Scheduling Tools
Experience with Meta Business Suite, Buffer, Hootsuite, Later, or similar scheduling platforms.
Required Qualifications
Experience
1–2+ years of experience as a Social Media Manager, preferably handling eCommerce brands
or digital marketing agencies.
Education
Bachelor's degree in Marketing, Business, Mass Communication, Digital Marketing, or Any Graduation.
Soft Skills
Creative thinking and storytelling
Excellent communication skills
Strong organizational and time management skills
Ability to manage multiple brands and deadlines
Analytical mindset with attention to detail
Team player with a proactive approach
Preferred Skills
Experience managing eCommerce brands
Content Creation & Content Writing
Short-form Video Strategy (Reels & Shorts)
Influencer Marketing
Meta Ads basics