Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.
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Social media optimization (SMO) is the use of social media networks to manage and grow an organization's message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news.
Social Media Optimisation, process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
SMO combines the activities as RSS feeds, social news, bookmarking sites, video and blogging sites, as well as social networking sites such as Facebook, Twitter, Google+, Tumblr, Pinterest, Instagram, Vine, etc
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